Playwright · Musical theatre writer

Sean Cercone

At announcement: email past comedy buyers and give each partner a distinct booking link or box-office code.
Two weeks out: compare paid seats per performance. Ask the partner driving bookings to spotlight your slowest date.
Opening week: promote performances with seats available. Track paid tickets and net revenue by source, then record which invitation worked.

Stories made for the stage.

Behind the work

Stories made for the stage.

Sean Cercone’s work spans playwriting, musical theatre, producing, and licensing. With writing partner David Abbinanti, he has written for Heartbreak Hotel, Saturday Night Fever, and Beat Bugs.

His plays include Neverdark, Alaska and Miss-Matched. His career in theatre leadership includes serving as CEO of Broadway Licensing Global and helping develop Broadway On Demand. Explore Still Lives in The Licensing House collection.